Nine practical sessions, each with a hands-on exercise, so your team leaves having practised every step from idea to published post.
01Shooting on smartphone and camera
Get more from the kit you already have. Framing and composition, working with natural and artificial light, capturing clean audio, and the camera settings that make footage look deliberate.
Hands-on: Shoot short practice clips and review framing, light and sound together.
02Content strategy and pillars
Clarify who you are talking to and why. Set objectives and define content pillars so every post has a purpose and your feed tells a consistent story.
Hands-on: Draft your own content pillars and match ideas to each one.
03Research and ethical trend adaptation
Find what is performing in your niche, understand why it works and adapt the idea into something original to your brand, without copying other creators.
Hands-on: Break down trending examples and rework one into your own concept.
04Formats that connect
Educational posts, behind-the-scenes moments, product demonstrations and storytelling: when to use each, and how to mix them so your content stays varied.
Hands-on: Plan one idea in several formats and compare the approaches.
05Confidence on camera
Speak naturally to camera, use attention-grabbing body language and deliver your message clearly while still sounding like yourself.
Hands-on: Record and play back short to-camera takes with group feedback.
06Hooks that earn attention
Write and deliver strong opening lines and visual hooks that make people stop scrolling in the first few seconds.
Hands-on: Write several hooks for one idea and test them on camera.
07Selling without the hard sell
Show products in context, explain value and answer real customer questions, then close with natural calls to action that don't feel salesy.
Hands-on: Script a product moment with a soft, clear CTA.
08Editing and posting workflow
Trim, sequence, caption and polish footage with straightforward editing, then prepare and publish posts through a repeatable workflow.
Hands-on: Edit practice footage into a short, post-ready piece.
09Content calendar and analytics
Build a realistic calendar your team can sustain, batch production, read the metrics that matter and use them to decide what to make next.
Hands-on: Sketch a calendar and choose the measures you will review.